If you are in Retail, FMCG, Brand Marketing, Key Account Management, Sales or Manufacturing and want a job in 5 years time you should read this book today! Our world is about to crumble. Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet.
"Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success.
It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so it back and enjoy the ride.
"Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success.
It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so it back and enjoy the ride.
