Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
'The Three Secrets of Green Business Success.
'Preparing To Go Green - change management, indicators, communication and marketing.
'Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
'Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
'Hundreds of handy hints and tips.
'Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
'The Three Secrets of Green Business Success.
'Preparing To Go Green - change management, indicators, communication and marketing.
'Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
'Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
'Hundreds of handy hints and tips.
'Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
