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    The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires

    By Roy H. Williams

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    About

    With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
    • multiply the effectiveness of your advertising
    • understand the tug-of-war between intellect and emotion
    • plant a mental trigger in the mind of your customer
    • create totally new concepts from combinations of old ones
    • see the opportunities around you
    • avoid the danger of overchoice
    • escape the need to advertise ‘Sale! Sale! Sale!’
    • find the genius that hides within you
    • receive the best others have to give
    • focus your advertising, your business, and your life

    Along the way, the Wizard will:
    • share the power of encouragement
    • talk to you about your Ruby Red Slippers
    • make you understand how lucky you are
    • show you how to avoid the mistakes that others have already made
    • convince you of the need to rest
    Download eBook Link updated in 2017
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