Industry pros Richard C. Levy and Ronald O. Weingartner encourage, inspire, and guide you step-by-step through the perils and pitfalls of toy and game licensing. This critically-acclaimed, exhaustively researched, practical, authoritative handbook is crammed full of eye-opening information that every inventor needs, but only a fortunate few possess.
Richard (Mr. Outside) is a highly successful independent inventor with a flair for marketing. Ron (Mr. Inside) is a former vice president of Inventor Relations at Hasbro Games. Together they have written the quintessential book, an invaluable tool for the amateur and professional inventor alike.
In addition to providing the tips and traps of invention licensing, this book delivers the attitude and emotions of the experience through interviews with leading inventors and corporate executives.
Highlights include licensing agreements, profiles of leading inventors and roster of companies actively seeking outside submissions of toy and game ideas.
Richard has licensed more than 125 original concepts during his 35+ year career, including Furby, which has sold over 40 million units.
Ron has reviewed thousands of concepts during his 40+ year career and was involved in the process that brought many products to market.
Richard (Mr. Outside) is a highly successful independent inventor with a flair for marketing. Ron (Mr. Inside) is a former vice president of Inventor Relations at Hasbro Games. Together they have written the quintessential book, an invaluable tool for the amateur and professional inventor alike.
In addition to providing the tips and traps of invention licensing, this book delivers the attitude and emotions of the experience through interviews with leading inventors and corporate executives.
Highlights include licensing agreements, profiles of leading inventors and roster of companies actively seeking outside submissions of toy and game ideas.
Richard has licensed more than 125 original concepts during his 35+ year career, including Furby, which has sold over 40 million units.
Ron has reviewed thousands of concepts during his 40+ year career and was involved in the process that brought many products to market.
