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    The Power of Listening

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    The Power of Listening

    By Dr. Tony Alessandra

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    Although many people assume they are good listeners, few actually are. The average employee spends about three-quarters of each working day in verbal communications. Nearly one-half of that is spent on listening. Incredibly, the average employee’s listening effectiveness is only 25%. Today, more and more companies are discovering that one bad listener within the managerial ranks can cause much more damage than a number of good listeners can correct.

    The normal, untrained listener is likely to understand and retain only about 50% of a conversation, and this relatively poor percentage drops to an even less impressive 25% retention rate 48 hours later. This means that recall of a particular conversation that took place more than a couple of days ago will always be incomplete and usually inaccurate. No wonder people can seldom agree about what has been discussed!

    Listening well—listening actively—is obviously important, but how does it really benefit you?
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