Packed with quotes, interviews, statistics and inside information, The Pocket Guide To The Fashion Media asks the questions that really matter to designers, boutiques and PR's alike. Offering a unique insight into the minds of Fashion Editors, Writers, Stylists, Assistants and Bloggers, the guide focuses on the relationships between you and your target media.
The guide arms you with industry knowledge that will help you to establish more effective relationships with your target publications. When is the best time to call a Fashion Editor? Why are my press contacts not returning my calls? How can I attract the attention of successful bloggers? Asking the questions that only the fashion media can answer, The Pocket Guide To The Fashion Media will equip you with industry knowledge that will ensure you can smoothly and effectively coordinate your PR activities with their schedules, achieving the results you want and need.
The guide is also of relevance to those wanting to establish a career within the industry, providing valuable tips from a range of media disciplines to help you secure internships and work your way up the career ladder.
The Pocket Guide To The Fashion Media follows Sophie's first book, The Pocket Guide To Fashion PR.
The guide arms you with industry knowledge that will help you to establish more effective relationships with your target publications. When is the best time to call a Fashion Editor? Why are my press contacts not returning my calls? How can I attract the attention of successful bloggers? Asking the questions that only the fashion media can answer, The Pocket Guide To The Fashion Media will equip you with industry knowledge that will ensure you can smoothly and effectively coordinate your PR activities with their schedules, achieving the results you want and need.
The guide is also of relevance to those wanting to establish a career within the industry, providing valuable tips from a range of media disciplines to help you secure internships and work your way up the career ladder.
The Pocket Guide To The Fashion Media follows Sophie's first book, The Pocket Guide To Fashion PR.
