The E-Privacy Imperative: Protect Your Customers’ Internet Privacy and Ensure Your Company’s Survival in the Electronic Age

The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will: -- Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy.-- Learn to avoid both purposeful and accidental or negligent invasions of privacy.-- Communicate security and privacy policies to customers and potential customers -- to assuage their fears and keep them coming back for more.