The 7 biggest mistakes people unwittingly make when negotiating and how to avoid them.: Are you making any of these mistakes that will be costing you a … your skills, expertise, time and effort)

The most powerful drivers of revenue and profit growth are strategy, pricing, value selling and negotiating.

Whether you’re negotiating multi-million £ deals, cost reductions from suppliers or capturing the value of your own products and services through value based pricing, being an effective negotiator will undoubtedly get you better results and improve your profit - guaranteed.

By understanding, and being aware, of some of the common mistakes people make when negotiating you can develop the strategies to avoid them and lead you to better outcomes.

In this short book I’ve focused on negotiating. Why? Simply because these tips can be used immediately and will get you better results - NOW. While it is focused on commercial issues, the principles and tips can be applied to other negotiating situations and contexts. I've written it this way so you can absorb the ideas quickly and get on with using the tips straight away to get better results.

No other skill can deliver such an improvement in profit in such a short space of time.