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    Marketing to Women: A Guide to Successfully Reaching the Largest Population on Facebook (Facets of Facebook 1)

    By Shark Bite Coaching

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    A person who spends at least 30 minutes every time he or she logs in to his or her account will be doing a lot of different things. This is also the reason why Facebook is so popular—it offers a lot of fun, not just social interaction. When that same person browses through pages and posts, they become targets for promotions, advertising, and in general a prospective customer for a business that is trying to build brand awareness.

    From the business perspective, Facebook is a tool that will help you successfully reach your local market, but at the same time it doesn’t limit who you can reach. Because you’re going to be building a presence on a platform that exists on the Internet, it means you can target clients from all parts of the world, not just your locality or city.

    In this guide, I am going to address some queries about marketing on Facebook, particularly focusing on women as consumers. How do you capitalize on the opportunity of marketing to women on Facebook? But of course, before we could answer that, I have to talk about the steps of advertising and marketing on this social networking site. After that, let’s get down to business and talk about marketing to women.
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