In today’s climate of uncertainty the greatest resource that humanity possesses is the human mind. It is readily available, inexhaustible and free at the point of use. The currency of the human mind is ideas. The effective generation and evaluation of ideas to solve problems, make decisions and exploit opportunities is the great challenge for the future but it is also the greatest hope. How we produce ideas, good and bad, and how we use them are the subjects of this book. Our contention is that creativity is not the preserve of a few special people but is a skill that can be taught and learned by everyone.
So this is a book for optimists; people who still have a sense of wonder and possibility, or if they’ve lost it want to find it again.
So this is a book for optimists; people who still have a sense of wonder and possibility, or if they’ve lost it want to find it again.
