Content Crash Course: 25 Ways to Create Content Your Customers Want (Content Professionals Series)

Content is more than just your website--it's how you communicate with your customers. To make your company stand out, you need to provide the high-quality content your clients want.

Content Crash Course, Book 2 in the Content Professionals Series, features 25 detailed tips to help you create strategic, compelling content that will make your customers--and your boss--happy. Topics include:

-The Five Steps to Creating Great Content
-Lean Content
-Writing for the Customer
-Creating Great Content with Limited Resources
-Using Content Templates
-Selling Your Boss on the Importance of Content
-Social Media Best Practices
-Content Strategy Resources

and much more!

Be sure to check out Book 1 in the Content Professionals Series, The Little Book of Social Media.