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    Article Marketing – A Boon To Online Businesses

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    Article Marketing – A Boon To Online Businesses

    By David Canham

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    Businesses are in a constant search for unique marketing strategies and ideas through which they can promote their product or service and outshine their competition. One of the relatively new and distinctive promotional strategies is article marketing. In fact, article marketing has been gaining recognition and popularity among businesses as a great tool for online advertising.

    Article Marketing can be defined as an online marketing technique involving scripting and delivering articles to various article directories. These articles include back links which are meant to direct a visitor back to a particular hub page or site that an online marketer wishes to promote.

    With the ever-increasing use of Internet, article marketing is proving to be an effective and inexpensive way to meet business marketing goals and reaching out to a diverse population. It is mutually beneficial for both the advertisers and publishers, as publishers have access to free content and promoters get to advertise their product for free.

    The significance of article marketing is that, it creates more traffic for your site, though indirectly. The directories provide you with a keyword anchored back-link to your site that gets you the desired targeted traffic and a better search engine ranking.

    Keyword anchored link are the words used to link back to a particular website. One can link using click here or internet marketing on hub pages.
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