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    Zero to Psychographics: Your guide to uncovering your target audience using psychographics (Blogging Success Book 3)

    By Sarah Arrow

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    Marketing is comprised of many variables. Some of these variables can be difficult to pin down, these are known as psychographics. Psychographics cover things like:
    *Lifestyle – Where is your audience in terms of their life and how do they live it?
    *Values – What does your audience value?
    *Social Class – What is your audience’s economic status and social class?
    Other elements can include opinions, purchasing motives, personality and interests.
    It can be difficult to gain this type of information about your audience. But once you have it, it can be tremendously powerful.
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