Walking In Your Customers’ Shoes: The step by step guide for SMEs – why and how to map your customer journeys to deliver rapid, profitable, sustainable business growth

A practical, step by step guide to business growth for SMEs through mapping customer journeys. It includes advice on how to make and communicate changes to ensure rapid, sustainable, profitable, business growth.
The author has spent 25 years helping businesses large and small improve their customer experience. His advice helped an SME double in size in a year, and a large corporate improve customer retention by 50%.