City & Guilds, the UK's leading awarding body for hairdressing and beauty therapy, is pleased to present this new series of books for salon managers, which have been tailored to support the Level 4 Diploma in Salon Management and Advanced Techniques in the Hair & Beauty Industry, a new qualification programme equivalent to a foundation degree, launching in September 2011.
Book 1: Getting Established is the first book in a series of three, and covers setting up, red tape, branding, PR and marketing.
Written by a high profile salon owner and entrepreneur who has high-end brand positioning within the industry and is renowned for having a highly successful, profitable business; each book is based on tried, tested and proven methods of salon management, as well as being mapped to the management routes of the new Level 4 City and Guilds qualification.
Book 1: Getting Established is the first book in a series of three, and covers setting up, red tape, branding, PR and marketing.
Written by a high profile salon owner and entrepreneur who has high-end brand positioning within the industry and is renowned for having a highly successful, profitable business; each book is based on tried, tested and proven methods of salon management, as well as being mapped to the management routes of the new Level 4 City and Guilds qualification.
