It is very important to every business to make sure that when you are planning on Exhibiting at a tradeshow or event that you plan for a successful return on investment.
The book covers and highlights useful tips on how to run a successful exhibition stand. Each chapter will look at the following topics: the reasons for exhibiting, finding the right exhibition and your stand position. How to plan for an exhibition, including writing the tradeshow marketing plan, and creating a timeline checklist and budget. Other topics covered include stand design and graphics, marketing and publicity. Event management and the logistics of exhibiting including pre, on-site and post exhibition. Final tips on follow up and reviewing ROI.
The book covers and highlights useful tips on how to run a successful exhibition stand. Each chapter will look at the following topics: the reasons for exhibiting, finding the right exhibition and your stand position. How to plan for an exhibition, including writing the tradeshow marketing plan, and creating a timeline checklist and budget. Other topics covered include stand design and graphics, marketing and publicity. Event management and the logistics of exhibiting including pre, on-site and post exhibition. Final tips on follow up and reviewing ROI.
