The Watches of James Bond: Guidebook for luxury watches

He doesn't just have a license to kill; he also has a license to tell time. Bond's creator Ian Fleming made sure to give the world's most famous secret agent a wristwatch in his novels. In the eleventh volume (there are a total of 14 original editions), On Her Majesty's Secret Service, which was published in 1963, Fleming offers the reader a very precise description of this watch. James sees a "heavy Rolex Oyster Perpetual on a metal watch bracelet as he awakes in the middle of the night." And Fleming remained with this watch brand in all future Bond adventures.