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    The Ten Biggest Mistakes Self-Published Authors Make

    By Steve Spillman

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    About

    In 2004 I didn’t know much about writing a book, and knew nothing about publishing, printing, marketing and selling books! If I had known anything, I might have walked away, overwhelmed with the whole process. Successfully self-publishing can, at times, seem hopeless. But I stuck to it, learned a lot about publishing, even more about marketing and selling, and, through lots of practice, sharpened my writing skills.

    Did I survive the self-publishing process? Well, my first two books, by God’s grace, have been among our most successful – selling around 300,000 copies between them! After those two books were published an acquaintance asked if I’d consider publishing his. I was completely naïve and had absolutely no business publishing anyone else’s book, so I said, “Sure!”

    Today, between our two company imprints, True Potential and Milestones International, we have 135 titles by more than 60 authors and we’re closing in on one-million books sold. Now that’s not much in the ‘big publishing’ picture, but it does prove that it is possible to self-publish and to be commercially successful.

    Even so, there are countless, landmines, booby-traps, dead-ends and just plain mistakes a self-published author can make. This little book captures ten of the most common, most detrimental mistakes you can make as a self-published author and, hopefully, how to avoid them.
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