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    The Story Of Men’s Underwear (Temporis Collection)

    By Shaun Cole

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    Men s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has
    become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks
    seems to have regained a prominent place in the masculine world. Mirroring the evolution of society s values, the
    history of underwear also highlights the continuous, dancing exchange that exists between women s styles and
    men s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday s illicit and today s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic
    analysis, the importance of men s underwear in the history of costume from ancient times to today. A reflection
    of technological progress, this study is full of surprises and powerful reflections on man s relationship with his body.
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