TESTIMONIALS FROM READERS
Colin Brown (Freelance Programmer) - I'm just starting out after leaving behind the corporate world. I know I'm really good at what I do but I had no idea where to start with marketing my skills or who to approach. I found this book by accident and took a risk that it wasn't the average business book full of theory and jargon.
Right from the outset I learned some really powerful ideas which have already won me two corporate clients. With the niching ideas in the book I've also branched into running training courses to the public which are filling up nicely.
If you want a hands on, practical guide to marketing your business on a budget then this is the book you need.
Jonathan Rees (IT Consultant) - I've been running my business for a few years now but have experienced the feast and famine the author refers to. When things go quiet I tend to start working really hard on my marketing message.
I've used the authors tips to market myself to bigger clients and I've also put them onto support contracts to give me the cash flow my business really needs. I've started charging more for my services and find myself working less. I put all of this down to reading this excellent book.
Declan Lestat (Self Defence Expert) - Finally, a book suitable not only for the established business but also the entrepreneur just starting out. The Small Business Marketing Bible not only gives us the "hows" but also the "whys" of successful marketing in a tone that's conversational but never condescending.
The chapters on finding and building a niche and developing credibility are worth cover price on their own. If you're serious about creating a marketing plan that really works, get this book before your competition does!
ABOUT THE BOOK
Why do so many 'gurus' make out marketing to be such a complicated process. It's no wonder most business owners avoid it! Winning at marketing only really requires two things - a compelling sales message and an identified niche to communicate this message to.
In The Small Business Marketing Bible you will learn how to:
- Identify what is unique about you and your business.
- Charge what you are really worth (yes, you are undercharging)!
- Create a powerful marketing message which makes people take ACTION.
- Take away any fears your customers have around buying from you.
- Create HUGE CREDIBILITY in the eyes of your clients.
- Discover how to win REPEAT BUSINESS from customers who love you.
- Create RAVING FANS who tell others about your business.
- Help you clients to SPEND MORE and thank you for it!
- Turn complaints into happy customers.
- What to test and how to test to find what works best.
- and much more of course!
The best news is that all of these ideas cost nothing or next-to-nothing to implement, they are easy to follow and can be completed in just a few hours per week.
ABOUT THE AUTHOR
Paul Browning worked as a police officer in the UK for 12 years before leaving for a career in IT. Two years later he started his own business which struggled along until Paul started learning how to market his business by reading countless business books, attending seminars, speaking to successful business owners and testing many hundreds of ideas.
Paul grew the company into a very successful and profitable enterprise which he franchised and then eventually sold in 2008. He then started a web based publishing business which trades internationally.
Paul knows what it feels like to struggle against competition in a crowded market. Let him show you want really works and gives you the best results in the shortest amount of time.
The Small Business Marketing Bible is a must read for any business owner who wants to make more money by working smarter, not harder.
Colin Brown (Freelance Programmer) - I'm just starting out after leaving behind the corporate world. I know I'm really good at what I do but I had no idea where to start with marketing my skills or who to approach. I found this book by accident and took a risk that it wasn't the average business book full of theory and jargon.
Right from the outset I learned some really powerful ideas which have already won me two corporate clients. With the niching ideas in the book I've also branched into running training courses to the public which are filling up nicely.
If you want a hands on, practical guide to marketing your business on a budget then this is the book you need.
Jonathan Rees (IT Consultant) - I've been running my business for a few years now but have experienced the feast and famine the author refers to. When things go quiet I tend to start working really hard on my marketing message.
I've used the authors tips to market myself to bigger clients and I've also put them onto support contracts to give me the cash flow my business really needs. I've started charging more for my services and find myself working less. I put all of this down to reading this excellent book.
Declan Lestat (Self Defence Expert) - Finally, a book suitable not only for the established business but also the entrepreneur just starting out. The Small Business Marketing Bible not only gives us the "hows" but also the "whys" of successful marketing in a tone that's conversational but never condescending.
The chapters on finding and building a niche and developing credibility are worth cover price on their own. If you're serious about creating a marketing plan that really works, get this book before your competition does!
ABOUT THE BOOK
Why do so many 'gurus' make out marketing to be such a complicated process. It's no wonder most business owners avoid it! Winning at marketing only really requires two things - a compelling sales message and an identified niche to communicate this message to.
In The Small Business Marketing Bible you will learn how to:
- Identify what is unique about you and your business.
- Charge what you are really worth (yes, you are undercharging)!
- Create a powerful marketing message which makes people take ACTION.
- Take away any fears your customers have around buying from you.
- Create HUGE CREDIBILITY in the eyes of your clients.
- Discover how to win REPEAT BUSINESS from customers who love you.
- Create RAVING FANS who tell others about your business.
- Help you clients to SPEND MORE and thank you for it!
- Turn complaints into happy customers.
- What to test and how to test to find what works best.
- and much more of course!
The best news is that all of these ideas cost nothing or next-to-nothing to implement, they are easy to follow and can be completed in just a few hours per week.
ABOUT THE AUTHOR
Paul Browning worked as a police officer in the UK for 12 years before leaving for a career in IT. Two years later he started his own business which struggled along until Paul started learning how to market his business by reading countless business books, attending seminars, speaking to successful business owners and testing many hundreds of ideas.
Paul grew the company into a very successful and profitable enterprise which he franchised and then eventually sold in 2008. He then started a web based publishing business which trades internationally.
Paul knows what it feels like to struggle against competition in a crowded market. Let him show you want really works and gives you the best results in the shortest amount of time.
The Small Business Marketing Bible is a must read for any business owner who wants to make more money by working smarter, not harder.
