The Changing Role of the Sales and Marketing Professional
In this book you will discover how to apply your expertise and drive leads through multiple online and offline channels. As business executives we need effective strategies that provide our sales pipelines with steady streams of prospects. You will find specific strategies to help you drive revenue by integrating traditional sales and marketing techniques with interactive, Internet based techniques, which will create a powerful inbound and
outbound lead generating machine for your business.
The Shifting Paradigms book covers eight areas affecting today’s sales and marketing professionals and provides GO TO strategies to help you become more efficient and effective in these areas. The sales and marketing landscape has become a complex world of changing roles and tactics and this book is here to help make sense of it all.
In this book you will uncover multiple ways to improve, expand and integrate strategies that include:
- Sales Techniques
- Marketing and Branding
- Research and Testing
- Website Development & Design
- Search Engine Optimization
- Internet Marketing
- Social Media Marketing
- List Management
In this book you will discover how to apply your expertise and drive leads through multiple online and offline channels. As business executives we need effective strategies that provide our sales pipelines with steady streams of prospects. You will find specific strategies to help you drive revenue by integrating traditional sales and marketing techniques with interactive, Internet based techniques, which will create a powerful inbound and
outbound lead generating machine for your business.
The Shifting Paradigms book covers eight areas affecting today’s sales and marketing professionals and provides GO TO strategies to help you become more efficient and effective in these areas. The sales and marketing landscape has become a complex world of changing roles and tactics and this book is here to help make sense of it all.
In this book you will uncover multiple ways to improve, expand and integrate strategies that include:
- Sales Techniques
- Marketing and Branding
- Research and Testing
- Website Development & Design
- Search Engine Optimization
- Internet Marketing
- Social Media Marketing
- List Management
