Having been in the Aesthetic Industry for over a decade now, it became apparent a few years back that there was no Business Bible for other clinic owners to refer to, in order to help them achieve the growth they want from their business.
So I decided with my extensive knowledge built up since 2005 in this sector to do something about it, this became the basis for The Profitable Clinic. The book covers operational efficiencies and tactics to increase profitability, that can be easily implmented into any clinic at any time. No expensive or fancy tactics just simple, proven and quick to action ideas.
The book is broken down into 2 main parts (the third is your action plan checklist and how to implement what you learnt in parts 2 and 3). The first, covers topics from pricing, making sure customers turn up, getting repeat business, how to maximise profits from sales calls and just how important your staff are. While the second part gives you some ideas for some exceptionally effective and profitable aesthetic treatments.
Part 1 – Your Business
1.Introduction & Why I Wrote This Book.
2.Why Striking While the Irons Hot, Will Make You Rich!
3.Multi Price Point Marketing
4.How to Ensure Your Clients Actually Turn Up!
5.Making Sure Your Clients Return…
6.Cash -Turnover is Vanity, Profit is Sanity & CASH is KING!
7.The Power of Focus!
8.Why You Shouldn’t Be Scared to Put Your Prices Up?
9.How to Close an Enquiry?
10.Are you a headless chicken? Less is More…
11.If at first you don’t succeed, try, try, try again
12.Overheads on Legs
13.Video Killed the Radio Star
14.Website’s the Basic’s
15.Knowing Who your Customers Are?
16.Keeping Track of Your Customers!
17.Those Little Extra’s
18.First Impressions Really DO Count!
19.Attitude & Likeability
20.Selling Up
Part 2 – Your New Offering
1.So What Treatments Will Make My Clinic Profitable?
2.Skin Micro Needling
3.High Intensity Focused Ultrasound (HIFU)
4.LED Phototherapy
5.Fat Freezing
6.Fractional Radio Frequency
7.Laser Hair Removal
8.Thread Vein Removal
9.Injectable’s
Part 3 – Making This Book Work For You
1.Action Plan
2.Summary
3.About The Skin Repair Clinic and more information.
4.About the Author.
So I decided with my extensive knowledge built up since 2005 in this sector to do something about it, this became the basis for The Profitable Clinic. The book covers operational efficiencies and tactics to increase profitability, that can be easily implmented into any clinic at any time. No expensive or fancy tactics just simple, proven and quick to action ideas.
The book is broken down into 2 main parts (the third is your action plan checklist and how to implement what you learnt in parts 2 and 3). The first, covers topics from pricing, making sure customers turn up, getting repeat business, how to maximise profits from sales calls and just how important your staff are. While the second part gives you some ideas for some exceptionally effective and profitable aesthetic treatments.
Part 1 – Your Business
1.Introduction & Why I Wrote This Book.
2.Why Striking While the Irons Hot, Will Make You Rich!
3.Multi Price Point Marketing
4.How to Ensure Your Clients Actually Turn Up!
5.Making Sure Your Clients Return…
6.Cash -Turnover is Vanity, Profit is Sanity & CASH is KING!
7.The Power of Focus!
8.Why You Shouldn’t Be Scared to Put Your Prices Up?
9.How to Close an Enquiry?
10.Are you a headless chicken? Less is More…
11.If at first you don’t succeed, try, try, try again
12.Overheads on Legs
13.Video Killed the Radio Star
14.Website’s the Basic’s
15.Knowing Who your Customers Are?
16.Keeping Track of Your Customers!
17.Those Little Extra’s
18.First Impressions Really DO Count!
19.Attitude & Likeability
20.Selling Up
Part 2 – Your New Offering
1.So What Treatments Will Make My Clinic Profitable?
2.Skin Micro Needling
3.High Intensity Focused Ultrasound (HIFU)
4.LED Phototherapy
5.Fat Freezing
6.Fractional Radio Frequency
7.Laser Hair Removal
8.Thread Vein Removal
9.Injectable’s
Part 3 – Making This Book Work For You
1.Action Plan
2.Summary
3.About The Skin Repair Clinic and more information.
4.About the Author.
