Evangelizing a product is one of the most powerful ways to build a relationship with people who truly believe in why your product - and your company - exists. It personalizes the product in a way that standard marketing and sales practices can’t.
Product evangelists define the future of their market and technology, and then demonstrate how their product or company is driving the market in that direction.
Not every person can be an evangelist; not every product can be evangelized. This primer helps to define what works and what doesn’t in the world of product evangelism.
This primer also lays out the definition of product evangelism, examples of great product evangelists, and how product evangelism fits in to marketing and sales in startups, small businesses and large corporate brands. And finally this primer gives the reader three questions to ask of themselves and their products to determine if they can truly evangelize their product, and if their product is worthy of evangelism.
Product evangelists define the future of their market and technology, and then demonstrate how their product or company is driving the market in that direction.
Not every person can be an evangelist; not every product can be evangelized. This primer helps to define what works and what doesn’t in the world of product evangelism.
This primer also lays out the definition of product evangelism, examples of great product evangelists, and how product evangelism fits in to marketing and sales in startups, small businesses and large corporate brands. And finally this primer gives the reader three questions to ask of themselves and their products to determine if they can truly evangelize their product, and if their product is worthy of evangelism.
