The Perfect Software Demo
By Mervyn George
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This book features a best practice guideline to prepare for, deliver and follow up on the perfect software presentation or demonstration. Topics spanning what to do before the demo, during the demo and after the demo describe important considerations and questions to ask yourself and the rest of your demo team to ensure that you time with a customer is as efficient and effective as possible. A summary checklist (with a downloadable template) is available to use for each ongoing demo activity you embark on.
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