For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales.
The new edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.
Topics covered include:
• Book industry players and the metadata lifecycle
• Book industry metadata standards
• Essential metadata elements
• Metadata best practices and certification programs
• Metadata and the future of publishing
Reviews
"It is a key handbook for all book publishers to use within their respective businesses and to train all of their team members, and should be placed on every desk to answer everyday questions."
— Darrell W. Gunter, Learned Publishing
"Coauthor Thad McIlroy sums it up best: '… I won’t guarantee that metadata will sell your book, but I guarantee that your book won’t sell without metadata.'”
— Kimberly Lew, Publishing Trends
The new edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.
Topics covered include:
• Book industry players and the metadata lifecycle
• Book industry metadata standards
• Essential metadata elements
• Metadata best practices and certification programs
• Metadata and the future of publishing
Reviews
"It is a key handbook for all book publishers to use within their respective businesses and to train all of their team members, and should be placed on every desk to answer everyday questions."
— Darrell W. Gunter, Learned Publishing
"Coauthor Thad McIlroy sums it up best: '… I won’t guarantee that metadata will sell your book, but I guarantee that your book won’t sell without metadata.'”
— Kimberly Lew, Publishing Trends
