The MBA Guidebook: The Essentials of an MBA Program
By Steven Bragg
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This book describes the essentials of the core topics covered in a top-tier MBA program. The intent is to give the user a broad understanding of the key concepts needed to run a business – in one comprehensive volume. Topics covered include sales and marketing, operations management, product development, risk management, business valuation, capital structure analysis, and the interpretation of financial statements.
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