“I bought HubSpot a while back, but I’m not using much of it yet.”
“I just signed up for HubSpot, and so far it’s a bit overwhelming.”
“I’m using HubSpot, but I’m sure there’s more I could be doing with it.”
Do any of these statements sound familiar to you? You’re not alone. Thousands of other business owners and marketing pros have signed up for HubSpot with good intentions of using it to help them become better marketers, only to get discouraged by its depth and complexity.
Others feel comfortable with HubSpot but feel there must be more they could be doing with it and don’t know what to even ask.
Even seasoned HubSpot users often discover that there are little nuances and best practices that support won’t tell you and that you have to figure out on your own.
This book is designed to address all these concerns and more.
As CEO of the digital agency SpinWeb (located at www.spinweb.net), I started using HubSpot back in 2011 before the new COS was introduced, and I have watched it evolve into a robust marketing platform with a nice user interface. We’ve been in business since 1996, but over the past few years my team and I have spent thousands of hours digging into HubSpot, learning its quirks and tricks, and developing best practices for using it as a marketing tool.
As a Certified HubSpot Partner, we use every feature and tool in HubSpot and have learned (sometimes the hard way) what to do and not to do.
This book is not a replacement for the HubSpot online documentation. Keep using that for specific walkthroughs of modules and features. This book is designed to be a companion to the docs and provide a strategic overview of HubSpot. It’s written from the perspective of an agency that has lived and breathed HubSpot for years and has figured out how to maximize its potential as a marketing tool.
My goal is to help you understand how to use HubSpot, what it can do for you, and how to set things up as effectively as possible so that you’re growing your business, not fighting with the software.
I’ve noticed that there is frequently a gap between the theory and the practice when it comes to Inbound Marketing with HubSpot. It’s easy to find conceptual article and training courses that explain the theory of Inbound Marketing. At the same time, it’s easy to find the help docs on HubSpot’s website that explain the “how to” information at a very granular level. However, it can be difficult to know how to get from the theory to the “doing” part of it. This book fills that gap.
We’ll discuss some concepts to center us on how HubSpot is used and then we will walk through every component with thorough explanations of how to use them.
HubSpot is powerful and can be a real asset to your business (or non-profit). Let’s dig into it together and come away with a deeper understanding of how this tool can work for you.
“I just signed up for HubSpot, and so far it’s a bit overwhelming.”
“I’m using HubSpot, but I’m sure there’s more I could be doing with it.”
Do any of these statements sound familiar to you? You’re not alone. Thousands of other business owners and marketing pros have signed up for HubSpot with good intentions of using it to help them become better marketers, only to get discouraged by its depth and complexity.
Others feel comfortable with HubSpot but feel there must be more they could be doing with it and don’t know what to even ask.
Even seasoned HubSpot users often discover that there are little nuances and best practices that support won’t tell you and that you have to figure out on your own.
This book is designed to address all these concerns and more.
As CEO of the digital agency SpinWeb (located at www.spinweb.net), I started using HubSpot back in 2011 before the new COS was introduced, and I have watched it evolve into a robust marketing platform with a nice user interface. We’ve been in business since 1996, but over the past few years my team and I have spent thousands of hours digging into HubSpot, learning its quirks and tricks, and developing best practices for using it as a marketing tool.
As a Certified HubSpot Partner, we use every feature and tool in HubSpot and have learned (sometimes the hard way) what to do and not to do.
This book is not a replacement for the HubSpot online documentation. Keep using that for specific walkthroughs of modules and features. This book is designed to be a companion to the docs and provide a strategic overview of HubSpot. It’s written from the perspective of an agency that has lived and breathed HubSpot for years and has figured out how to maximize its potential as a marketing tool.
My goal is to help you understand how to use HubSpot, what it can do for you, and how to set things up as effectively as possible so that you’re growing your business, not fighting with the software.
I’ve noticed that there is frequently a gap between the theory and the practice when it comes to Inbound Marketing with HubSpot. It’s easy to find conceptual article and training courses that explain the theory of Inbound Marketing. At the same time, it’s easy to find the help docs on HubSpot’s website that explain the “how to” information at a very granular level. However, it can be difficult to know how to get from the theory to the “doing” part of it. This book fills that gap.
We’ll discuss some concepts to center us on how HubSpot is used and then we will walk through every component with thorough explanations of how to use them.
HubSpot is powerful and can be a real asset to your business (or non-profit). Let’s dig into it together and come away with a deeper understanding of how this tool can work for you.
