In the Making of a Brand, the author has made every effort to make the subject of branding easier to understand by using daily life experiences to illustrate what branding is. Oftentimes, brands are only interpreted from a technical and academic perspective, but brands are simple. Its all about perception. A brand positions itself to be seen in a certain way by its consumer and will spend the rest of its life time trying to be understood by its consumers.
In this book, Sibusiso Mfeka teaches about what it takes to build brand. All aspects are considered; business, social, religious, philosophical, history and spirituality. All these areas are an important factor for the existence of individuals and how they transact. Therefore these factors are important to how brands are perceived.
Some of the interesting topics in this book are:
* Leveraging your public image
* The role of spirituality in branding
* How future brands position themselves
* The power of our five senses
* And more
As you read through the pages of this book, you will laugh, get challenged, be made to reconsider your brand position, but most of all you will learn.
In this book, Sibusiso Mfeka teaches about what it takes to build brand. All aspects are considered; business, social, religious, philosophical, history and spirituality. All these areas are an important factor for the existence of individuals and how they transact. Therefore these factors are important to how brands are perceived.
Some of the interesting topics in this book are:
* Leveraging your public image
* The role of spirituality in branding
* How future brands position themselves
* The power of our five senses
* And more
As you read through the pages of this book, you will laugh, get challenged, be made to reconsider your brand position, but most of all you will learn.
