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    The Little Book of DATA SCIENCE, 2012 Edition

    By Noreen Burlingame

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    NOTE: The publisher is continuing to make the 2012 edition of this book available for all those who might want it. However, we wish to let all potential buyers know that the new, updated 2013 edition of the work, re-titled A SIMPLE INTRODUCTION TO DATA SCIENCE, is now (as of November 6th, 2012) available from Amazon in both paper and Kindle editions.

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    In THE LITTLE BOOK OF DATA SCIENCE, 2012 EDITION, Noreen Burlingame provides an elegant, concise, 15,000-word introduction to all aspects of the field. Burlingame addresses the various skills required, the key steps in the data science process, software technology related to the effective practice of data science, and the best rising academic programs for training in the field.

    To say the least, demand is high for "data scientists" - the rock stars of the rising generation in analytics: Big Data analytics. Ninety-seven percent of 2012 Master of Science in Analytics (MSA) graduates from North Carolina State's Institute for Advanced Analytics received one or more offers of employment before graduation, at an average base salary of $89,300.

    Vendors such as Cloudera, Hortonworks, MapR and others are commercializing Big Data software technologies, in effect making them easier to deploy and manage. The key challenge for organizations, therefore, is be to find the right talent to analyze the data.

    According to Forrester Research's James Kobielus: "[Organizations will] have to ... hire statistical modelers, text mining professionals, people who specialize in sentiment analysis."

    These people - who must also be skilled in developing adaptive software models, data cleaning and mining, and related tasks - are in short supply. By 2018, the United States alone could face a shortage of 140,000 to 190,000 professionals with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions. This is all per a recent McKinsey and Company estimate.

    In a no-nonsense, concise, and elegantly-clear manner, Burlingame lays out the skills required, and all elements in the process of data science. Her book is the ideal introduction.


    CONTENTS - Introduction * Data Science in Brief * What is Big Data? * Hadoop * Data Management * Data Cleaning * Data Modeling for Unstructured Data * Predictive Analysis * Creativity and Intuition (or Posing the Right Question, at the Right Time, for the Right Data) * Data Visualization (or Telling the Story) * Cassandra, Solr and DataStax Enterprise * Vendors * Academic Programs


    ABOUT THE AUTHOR
    Noreen Burlingame is a leading IT consultant. Her publications include New Street's THE LITTLE BOOK OF BIG DATA, 2012 EDITION and HYBRID CLOUD ESSENTIALS.
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