What is Marketing Automation? This guide for marketing managers, CEO's and marketing or sales executives provides an insightful guide to understanding marketing automation. You'll learn what it is, how it works both in theory and in practice, and why all B2B companies need to embrace marketing automation as soon as possible.
Instead of overwhelming you with technical jargon or boring you with theory, this guide gets right to the point. You'll come away with a working knowledge of how - and why - marketing automation can reduce your sales cycle and increase your revenue.
Marketing automation, when done well, will hand your sales team more "sales-ready" leads that they can close quickly without wasting time "qualifying" those leads.
You'll learn how the pieces of marketing automation fit together - lead generation; lead management; lead nurturing; lead scoring; and segmentation of leads. And, you'll see why marketing automation is NOT simply the job of your marketing department, but is a vehicle for finally pulling your marketing and sales teams together.
Follow our guidelines to marketing automation implementation, and you'll see more harmony between sales and marketing than you could have ever imagined possible. The resulting increase in collaboration and communication can only result in more revenue added to your bottom line.
Marketing Automation is the future, and this guide is your introduction to the wizard behind the curtain.
Instead of overwhelming you with technical jargon or boring you with theory, this guide gets right to the point. You'll come away with a working knowledge of how - and why - marketing automation can reduce your sales cycle and increase your revenue.
Marketing automation, when done well, will hand your sales team more "sales-ready" leads that they can close quickly without wasting time "qualifying" those leads.
You'll learn how the pieces of marketing automation fit together - lead generation; lead management; lead nurturing; lead scoring; and segmentation of leads. And, you'll see why marketing automation is NOT simply the job of your marketing department, but is a vehicle for finally pulling your marketing and sales teams together.
Follow our guidelines to marketing automation implementation, and you'll see more harmony between sales and marketing than you could have ever imagined possible. The resulting increase in collaboration and communication can only result in more revenue added to your bottom line.
Marketing Automation is the future, and this guide is your introduction to the wizard behind the curtain.
