Google shook things up on September 26, 2013 with a new search algorithm designed to make search results even better, according to THEIR definition of better. Google shocked the SEO world AGAIN on October 4th with their release of the Penguin 2.1 algorithm.
The results? Online business owners have once again been left shell-shocked and scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:
+What is Hummingbird all about?
+What is Penguin 2.1 and how can I get out of the Google penalty box?
+How can I get back all the traffic that I've lost due to all these HUGE changes?
+How can I drive even more traffic to my site?
+Is search engine optimization (SEO) REALLY dead THIS time?
and above all:
++How can I stop this SEO rollercoaster from happening to my site over and over again?
In the second edition of this guide, discover the latest on Google Hummingbird and Penguin 2.1. The authors bring over 15 years of online marketing experience to bear on these major changes, serving as your eyes and ears to tell you what you need to know about these new algorithm updates.
In this fully illustrated guide, see how Hummingbird works, and discover how Penguin 2.1 works together with Hummingbird to punish ‘low quality pages’ and reward high quality ones. How does Google Hummingbird see YOUR site?
Learn what Google has said about Hummingbird, what they REALLY mean, and how these radical changes have caused some sites to lose 70% to 90% of their traffic. Could you stay in business if that happened to you?
Learn the practical steps to take to start getting more traffic right away. Discover the best ways to make the most of the new opportunities that these changes represent for the savvy site owner who knows that traffic=profits.
Search Engine Optimization (SEO) done the RIGHT way will lure Google to YOUR site rather than your competitors'. Learn the newest SEO best practices. Discover practical action steps to help you win at SEO even when Google keeps changing the rules of the game and moving the goalposts with each algorithm update.
Discover how Penguin 2.1 is related to Hummingbird. Learn what to look for on your site logs so you can find out if you have been hit by one or BOTH algorithms, and the likely reasons why. Once you learn to lure the Hummingbird and avoid getting pecked by the picky Penguin, these shocks to your site should become fewer. Even if they do occur, they should be less severe.
Also learn where our analysts think Google appears to be going with search in the future. This is must-read information if you want to 'bullet-proof your website' against plunges in traffic every time Google updates another algorithm.
Also learn the truth behind many SEO myths post-Hummingbird:
MYTH: SEO is dead.
FACT: Google LIKES SEO, but it has to be THEIR way, or else.
MYTH: Google hates WordPress-based sites.
FACT: Google LOVES blogs. BUT, have you customized yours correctly to lure Google's spiders?
In addition to all the news, detailed analysis, and illustrated examples of Hummingbird in action, you will also get:
+a glossary of key terms
+checklists of SEO and PPC essentials
+suggestions for further reading
and much more, to help propel your site back up the search engine results pages at Google.
Whether you are an online business or a local one, download this guide and start taking action TODAY to play the search engine results game the new Hummingbird and Penguin 2.1 way.
++All the profits of this guide will be donated to Typhoon Haiyan survivor relief.++
=
WORDS=19,859
=
CONTENTS
INTRODUCTION
1: THE HUMMINGBIRD UPDATE
2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH
3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES
CONCLUSION
GLOSSARY
FURTHER READING
APPENDiCES
==
ABOUT THE AUTHORS
The authors have written over 60 guides on SEO, social media, and other online marketing topics.
The results? Online business owners have once again been left shell-shocked and scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:
+What is Hummingbird all about?
+What is Penguin 2.1 and how can I get out of the Google penalty box?
+How can I get back all the traffic that I've lost due to all these HUGE changes?
+How can I drive even more traffic to my site?
+Is search engine optimization (SEO) REALLY dead THIS time?
and above all:
++How can I stop this SEO rollercoaster from happening to my site over and over again?
In the second edition of this guide, discover the latest on Google Hummingbird and Penguin 2.1. The authors bring over 15 years of online marketing experience to bear on these major changes, serving as your eyes and ears to tell you what you need to know about these new algorithm updates.
In this fully illustrated guide, see how Hummingbird works, and discover how Penguin 2.1 works together with Hummingbird to punish ‘low quality pages’ and reward high quality ones. How does Google Hummingbird see YOUR site?
Learn what Google has said about Hummingbird, what they REALLY mean, and how these radical changes have caused some sites to lose 70% to 90% of their traffic. Could you stay in business if that happened to you?
Learn the practical steps to take to start getting more traffic right away. Discover the best ways to make the most of the new opportunities that these changes represent for the savvy site owner who knows that traffic=profits.
Search Engine Optimization (SEO) done the RIGHT way will lure Google to YOUR site rather than your competitors'. Learn the newest SEO best practices. Discover practical action steps to help you win at SEO even when Google keeps changing the rules of the game and moving the goalposts with each algorithm update.
Discover how Penguin 2.1 is related to Hummingbird. Learn what to look for on your site logs so you can find out if you have been hit by one or BOTH algorithms, and the likely reasons why. Once you learn to lure the Hummingbird and avoid getting pecked by the picky Penguin, these shocks to your site should become fewer. Even if they do occur, they should be less severe.
Also learn where our analysts think Google appears to be going with search in the future. This is must-read information if you want to 'bullet-proof your website' against plunges in traffic every time Google updates another algorithm.
Also learn the truth behind many SEO myths post-Hummingbird:
MYTH: SEO is dead.
FACT: Google LIKES SEO, but it has to be THEIR way, or else.
MYTH: Google hates WordPress-based sites.
FACT: Google LOVES blogs. BUT, have you customized yours correctly to lure Google's spiders?
In addition to all the news, detailed analysis, and illustrated examples of Hummingbird in action, you will also get:
+a glossary of key terms
+checklists of SEO and PPC essentials
+suggestions for further reading
and much more, to help propel your site back up the search engine results pages at Google.
Whether you are an online business or a local one, download this guide and start taking action TODAY to play the search engine results game the new Hummingbird and Penguin 2.1 way.
++All the profits of this guide will be donated to Typhoon Haiyan survivor relief.++
=
WORDS=19,859
=
CONTENTS
INTRODUCTION
1: THE HUMMINGBIRD UPDATE
2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH
3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES
CONCLUSION
GLOSSARY
FURTHER READING
APPENDiCES
==
ABOUT THE AUTHORS
The authors have written over 60 guides on SEO, social media, and other online marketing topics.
