In The Global Sales 'Edge', Steve Minshull, a multilingual global sales consultant, shares a powerful formula on how to win complex B2B sales internationally.
Part 1 explores how to sell the true value of your solutions to your ideal customers or clients in a clear, concise and convincing way. It also covers how to present with impact as a sales team.
Part 2 shows how the recipe for success in one region can be the recipe for disaster in another. It then outlines how to adapt your approach successfully across the world, based on 15 relevant cross-cultural dimensions.
The unique and powerful combination of both approaches enables you to maximise your chances of winning vital deals when it really matters.
Part 1 explores how to sell the true value of your solutions to your ideal customers or clients in a clear, concise and convincing way. It also covers how to present with impact as a sales team.
Part 2 shows how the recipe for success in one region can be the recipe for disaster in another. It then outlines how to adapt your approach successfully across the world, based on 15 relevant cross-cultural dimensions.
The unique and powerful combination of both approaches enables you to maximise your chances of winning vital deals when it really matters.
