The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead as author Sarah Sladek so eloquently argues in The End of Membership As We Know It. But you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.She outlines real, useful advice and plenty of examples for moving your membership model into the future. For example, learnhow niche is the new competitive advantagewhy organizational culture has an enormous impact on recruitment and retentionwhat emerging member-prospects value and wantwhy and how to focus on member ROI instead of program ROIhow to craft and deliver compelling benefits rather than featureshow to extend your reachwhich emerging models are taking root and showing promiseStart now to redefine membership and flip your association's future. First step is to read this book.