It may be hard to imagine that Malcolm Gladwell, a staff writer for the New Yorker and bestselling author beloved by millions of readers, could be a crooked propagandist for some of the most toxic and destructive industries on the planet. Investigative journalist Yasha Levine didn't think it was possible, either—at least not until he happened to stumble across an old article by Gladwell defending the tobacco industry, and discovered a paper trail that led him to the shocking truth...
Levine presents well-sourced evidence showing that Gladwell spent his entire career systematically and unapologetically shilling for Big Tobacco, Pharma, health insurance companies and defending Wall Street financial fraud, all while earning seven figures as one of the most sought-after corporate speakers in America, frequently being paid by the same companies and industries that he covers as a journalist. Levine unravels years of Gladwell’s work as a covert propagandist, and analyzes the techniques Gladwell uses to confuse readers, redirect their attention and slyly rewrite history for the benefit of his sponsors—without anyone getting wise to his racket.
Levine presents well-sourced evidence showing that Gladwell spent his entire career systematically and unapologetically shilling for Big Tobacco, Pharma, health insurance companies and defending Wall Street financial fraud, all while earning seven figures as one of the most sought-after corporate speakers in America, frequently being paid by the same companies and industries that he covers as a journalist. Levine unravels years of Gladwell’s work as a covert propagandist, and analyzes the techniques Gladwell uses to confuse readers, redirect their attention and slyly rewrite history for the benefit of his sponsors—without anyone getting wise to his racket.
