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    The Complete Idiot’s Guide to Marketing, 2nd edition
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    The Complete Idiot’s Guide to Marketing, 2nd edition

    By Sarah White

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    From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

    € Guerilla marketing
    € Marketing to Boomers and Latinos
    € Online marketing
    € Targeted-but-affordable direct mail
    € Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
    € Practical, do-it-yourself distribution strategies
    € Analysis of business segments and trends, and much more.

    Download eBook Link updated in 2017
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