This book is by two of the pioneers in podcasting: Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.
Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.
Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.
