What’s your plan to protect your intellectual property (IP) in China? If you’re seeking to do business in China and you don’t have a plan to protect your IP, get one. Reliance on litigation is not a plan, nor is waiting for harsher crackdowns under pressure from Western governments.
This minibook gives you concrete steps for making a plan and taking action to protect your intellectual assets. There is a great deal you can do to stop IP theft at source in China before it even has a chance to arise.
Stop Giving It All Away also reveals why IP theft is so rampant in China. The reasons are actually quite simple, and once you understand the cultural factors behind the phenomenon—that is, once you up your cultural intelligence—you will have the insight necessary to adapt to Chinese business culture and do business more effectively in the world’s second largest economy.
Because if there's one thing business history has demonstrated, it's the companies that adapt to new environments rather than relying on past successes that grow and flourish.
Stop Giving It All Away and the other minibooks in the China Business Secrets series give you the knowledge to adapt intelligently—and thus avoid the mistakes commonly made by Western businesses in China.
CHINA BUSINESS SECRETS series
Stop Giving It All Away is the seventh minibook in the China Business Secrets series. Each minibook in the series condenses key insights on a different theme of doing business in China, distilled from Mia Doucet's more than 2,000 hours of research and interviews with China experts—CEOs, directors, managers, engineers, purchasers, consultants, and entrepreneurs from around the globe who live in or travel regularly to China on business.
So potent are its lessons that the series should be required reading not only for business travelers to China, but for every single person who talks to your Chinese customers, suppliers, or staff on an ongoing basis.
This minibook gives you concrete steps for making a plan and taking action to protect your intellectual assets. There is a great deal you can do to stop IP theft at source in China before it even has a chance to arise.
Stop Giving It All Away also reveals why IP theft is so rampant in China. The reasons are actually quite simple, and once you understand the cultural factors behind the phenomenon—that is, once you up your cultural intelligence—you will have the insight necessary to adapt to Chinese business culture and do business more effectively in the world’s second largest economy.
Because if there's one thing business history has demonstrated, it's the companies that adapt to new environments rather than relying on past successes that grow and flourish.
Stop Giving It All Away and the other minibooks in the China Business Secrets series give you the knowledge to adapt intelligently—and thus avoid the mistakes commonly made by Western businesses in China.
CHINA BUSINESS SECRETS series
Stop Giving It All Away is the seventh minibook in the China Business Secrets series. Each minibook in the series condenses key insights on a different theme of doing business in China, distilled from Mia Doucet's more than 2,000 hours of research and interviews with China experts—CEOs, directors, managers, engineers, purchasers, consultants, and entrepreneurs from around the globe who live in or travel regularly to China on business.
So potent are its lessons that the series should be required reading not only for business travelers to China, but for every single person who talks to your Chinese customers, suppliers, or staff on an ongoing basis.
