"Steve Jobs: Ten Lessons in Leadership" is the work of national bestselling author and veteran tech news reporter Michael Essany.
On October 5th, 2011, the world lost one of its greatest innovators, inventors, and inspired artists - Apple co-founder and tech visionary Steve Jobs. But as the world mourned the loss, it also collectively opened its eyes to the extraordinary wisdom imparted from his 56 years.
Within three weeks of his passing, the official Steve Jobs biography by Walter Isaacson was published. But since then, more details of Steve Jobs' personal and professional lives have emerged.
The following work presents the philosophies and values preached and practiced by Jobs throughout his career, though only some have been well-known until now. These are the ten lessons in leadership as exemplified by the incomparable life and legacy of Steve Jobs.
CHAPTER SAMPLE
Lesson 2: The Details Don't Matter... At First
In January 2012, Bob Borchers - a former iPhone product marketing engineer for Apple - revealed that which was not widely known about Steve Jobs. The Apple chief's original challenge to the team was not to design a cutting edge smartphone with myriad bells and whistles. Jobs wanted his team to create a device that consumers - once in possession of it - could never imagine a time in which they no longer owned one.
"What's interesting is that the challenge Steve laid out for us when we created the iPhone wasn't to make a touch-screen device that would play apps and do all of this stuff," Borchers revealed. "His [charge] was simple. He wanted to create the first phone that people would fall in love with. That's what he told us."
As difficult as it may be to fathom today, Steve Jobs said nothing of apps, GPS, video or photography, or voice integration when he spoke of the first iPhone. The only specifics Jobs outlined were that the device must be the best iPod produced to date and also something that enables users to carry ‘the internet in their pocket.’
"Now if you're an engineer, like I am by training, you're like 'what the heck does that mean?'" Borchers reflects. "But he was right. The idea was that he wanted to create something that was so instrumental and integrated in peoples' lives that you'd rather leave your wallet at home than your iPhone."
READ MORE IN THIS KINDLE EXCLUSIVE
On October 5th, 2011, the world lost one of its greatest innovators, inventors, and inspired artists - Apple co-founder and tech visionary Steve Jobs. But as the world mourned the loss, it also collectively opened its eyes to the extraordinary wisdom imparted from his 56 years.
Within three weeks of his passing, the official Steve Jobs biography by Walter Isaacson was published. But since then, more details of Steve Jobs' personal and professional lives have emerged.
The following work presents the philosophies and values preached and practiced by Jobs throughout his career, though only some have been well-known until now. These are the ten lessons in leadership as exemplified by the incomparable life and legacy of Steve Jobs.
CHAPTER SAMPLE
Lesson 2: The Details Don't Matter... At First
In January 2012, Bob Borchers - a former iPhone product marketing engineer for Apple - revealed that which was not widely known about Steve Jobs. The Apple chief's original challenge to the team was not to design a cutting edge smartphone with myriad bells and whistles. Jobs wanted his team to create a device that consumers - once in possession of it - could never imagine a time in which they no longer owned one.
"What's interesting is that the challenge Steve laid out for us when we created the iPhone wasn't to make a touch-screen device that would play apps and do all of this stuff," Borchers revealed. "His [charge] was simple. He wanted to create the first phone that people would fall in love with. That's what he told us."
As difficult as it may be to fathom today, Steve Jobs said nothing of apps, GPS, video or photography, or voice integration when he spoke of the first iPhone. The only specifics Jobs outlined were that the device must be the best iPod produced to date and also something that enables users to carry ‘the internet in their pocket.’
"Now if you're an engineer, like I am by training, you're like 'what the heck does that mean?'" Borchers reflects. "But he was right. The idea was that he wanted to create something that was so instrumental and integrated in peoples' lives that you'd rather leave your wallet at home than your iPhone."
READ MORE IN THIS KINDLE EXCLUSIVE
