Written by an industry insider with 27 years experience within the fashion business.
This book outlines, in simple terms, what it takes to successfully have your fashion and fashion related products firstly bought by fashion buyers and subsequently stocked in premier retailers worldwide. This is all first hand experience and knowledge.
Aimed at emerging fashion designers and brands, creatives, fashion students and those wishing to involve themselves in the fashion industry, this book serves as an invaluable blueprint & guide outlining the do's and the don'ts when targeting, approaching and securing orders with fashion buyers & retailers.
As a major bonus and something rarely done these days, the book contains a full contact mens and women's buyer directory for the top 500 plus independent boutiques and department stores in the UK. I have also listed who I consider to be the best London fashion Agents and showrooms This has taken years of roadwork to achieve and is one of only a handful of methods in developing a customer database that is outlined in the book.
The book has been endorsed by established and emerging designers, students, brands and labels as a very important and worthwhile body of work which serves to explain the finer details of the industry often overlooked.
This book outlines, in simple terms, what it takes to successfully have your fashion and fashion related products firstly bought by fashion buyers and subsequently stocked in premier retailers worldwide. This is all first hand experience and knowledge.
Aimed at emerging fashion designers and brands, creatives, fashion students and those wishing to involve themselves in the fashion industry, this book serves as an invaluable blueprint & guide outlining the do's and the don'ts when targeting, approaching and securing orders with fashion buyers & retailers.
As a major bonus and something rarely done these days, the book contains a full contact mens and women's buyer directory for the top 500 plus independent boutiques and department stores in the UK. I have also listed who I consider to be the best London fashion Agents and showrooms This has taken years of roadwork to achieve and is one of only a handful of methods in developing a customer database that is outlined in the book.
The book has been endorsed by established and emerging designers, students, brands and labels as a very important and worthwhile body of work which serves to explain the finer details of the industry often overlooked.
