Social Media-Best Practices in Scholarly Publishing

Learn how to use social media in your scholarly and professional publishing programs. A series of case reports compiled through in-depth interviews of 11 prominent publishers uncovers how social media can support your mission, extend your brand, and engage your audience. Explore how scholarly publishers experiment with social media to attract purchases and achieve success by building new products using social media.
Kaufman-Wills Group is a prominent management consulting firm that serves publishers in science, technology, medicine, social sciences, and arts and humanities.