SMS and E-Mail Integration
SMS Email Service: The Efficient, Personal, Underused Marketing Channel
At an average, only 1% of marketing budgets are allocated to SMS - email service marketing. This is strange, since there are approximately 5.9 billion mobile phone users worldwide – 87% of the entire population – where 74% are active in text messaging. In fact, texting, sending emails, and taking photos are the top three activities done with mobile phones. This means that marketing through SMS and email an efficient, personable, but vastly underused, marketing channel.
Get to the Point
SMS (short message service), or commonly known as text messaging, is a cost-efficient and effective way of integrating all traditional and digital marketing communications in one clear message, and garner stronger responses from direct consumers.
With a 90 - 100% open rate, SMS messages are viewed more often than emails. Because of the higher percentage of spam in email accounts, customers are much more suspicious of emails, resulting to unread and deleted messages. But 97% of SMS recipients read an SMS message in 15 minutes, making SMS campaigns effective for short-term offers and promotions.
Also, SMS messages experience 10-15% response rates. Being an opt-in service, customers receiving the SMS are really the ones who gave their number to the business, and are interested in receiving updates on products and services.
Smartphone vs Tablets
Despite the obvious difference between smartphones and tablets, there are still a large number of retailers who bunch these two types of devices together. In truth, aside from differences in specifications, there are plenty of ways to distinguish a smartphone from a tablet - and they are seen from a business and profit standpoint.
Location Based Marketing
In this day and age, geomarketing has enabled social network-savvies to broadcast their whereabouts to the world. The use of geo-social services has scraped off the walls of privacy even further by allowing the broad public to see exactly where you are at the exact time you’re there. But one wonders, is announcing it to the world really necessary?
Near Field Communication
Most readers may have already heard about near-field communication, or NFC. The fuss around this, however, has less to do with the terminologies involved and more about what can be done with it.
SMS Email Service: The Efficient, Personal, Underused Marketing Channel
At an average, only 1% of marketing budgets are allocated to SMS - email service marketing. This is strange, since there are approximately 5.9 billion mobile phone users worldwide – 87% of the entire population – where 74% are active in text messaging. In fact, texting, sending emails, and taking photos are the top three activities done with mobile phones. This means that marketing through SMS and email an efficient, personable, but vastly underused, marketing channel.
Get to the Point
SMS (short message service), or commonly known as text messaging, is a cost-efficient and effective way of integrating all traditional and digital marketing communications in one clear message, and garner stronger responses from direct consumers.
With a 90 - 100% open rate, SMS messages are viewed more often than emails. Because of the higher percentage of spam in email accounts, customers are much more suspicious of emails, resulting to unread and deleted messages. But 97% of SMS recipients read an SMS message in 15 minutes, making SMS campaigns effective for short-term offers and promotions.
Also, SMS messages experience 10-15% response rates. Being an opt-in service, customers receiving the SMS are really the ones who gave their number to the business, and are interested in receiving updates on products and services.
Smartphone vs Tablets
Despite the obvious difference between smartphones and tablets, there are still a large number of retailers who bunch these two types of devices together. In truth, aside from differences in specifications, there are plenty of ways to distinguish a smartphone from a tablet - and they are seen from a business and profit standpoint.
Location Based Marketing
In this day and age, geomarketing has enabled social network-savvies to broadcast their whereabouts to the world. The use of geo-social services has scraped off the walls of privacy even further by allowing the broad public to see exactly where you are at the exact time you’re there. But one wonders, is announcing it to the world really necessary?
Near Field Communication
Most readers may have already heard about near-field communication, or NFC. The fuss around this, however, has less to do with the terminologies involved and more about what can be done with it.
