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    SimplySmart Selling: You Can Sell Anything-Learn It For Life: A Guide to Becoming A Sales Guru (Consultant In A Box Series)

    By Steven Rosenthal

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    SimplySmart Selling (SSM) is your ability or that of your employees to sell any product or service by utilizing the K.I.S.S. principle. People always tell you to keep it simple, but rarely show you how. This is the inspiration behind my latest book in the Consultant in a Box series. You have been consistently told, not to make your job any more complicated. Selling is tough enough. Competition is greater than it has ever been. I am going to show you how to sell in a way that will make sense and will not be complicated. It is based on understanding human behavior when people approach buying a product or service. In SimplySmart Selling you will learn how to represent yourself and navigate a sale from initial contact to close. I wrote this book to be a fast read with concepts, tips, strategies, and tactics that you could remember. You don’t have to be obnoxious or annoying to be a successful sales person. You can give your customers and your clients what they want and get what you want and both can be satisfied. No one has to lose. Customers want a quality product or a positive memorable service experience; the salesperson wants to get the sale. These concepts do not have to be mutually exclusive, especially if you are SimplySmart!

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