Search engine optimisation can be an expensive and lucrative industry, with many clients not knowing what they are buying into or how to achieve first page positions without paying a huge sum of money. SEO can cost a lot, as there is a multitude of elements and skills that together contribute to search visibility and user experience design. This book is focused around creating a high quality experience that will benefit your website a great deal more than other SEO techniques, as users will tell their friends, engage with and share the content along with ultimately contributing to a higher search engine status.
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