Selling Personal Training
By Casey Conrad
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This 200-page, twelve chapter book helps personal trainers increase their sales by teaching them the 5 steps to selling PT: prospecting, how to establish rapport, qualifying, product presentation and how to ask for the sale. In addition to providing the reader with the fundamentals of selling Conrad’s approach is to teach trainers that selling is nothing more than educating people to make a good decision about the product or services they are considering.
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