In this book I will be talking about links that don’t just directly point at your website but point at an existing link to your site. What these do is strengthen the links authority and make them more powerful (Explained in more detail later in the book).
I will be working to increase the volume and quality of these 2nd tier links. If all you do is build links to your website this won’t necessarily be a positive thing in Google’s eyes. For instance, if you build 1,000 good links to your site but none of them have 2nd tier links Google will see this as artificial.
So, what I am going to do is make sure the link pattern appears more natural to Google while at the same time build more authority within your existing network.
Along the same lines I will be showing you a few different websites and directories where you can get good quality 2nd tier links. I will also show you various tools on how to choose the right ones.
Just to make it clear none of the above will replace good high quality links. However, they will reduce the chances of you getting penalised due to false ‘spam’ positives from any future updates.
We will also be discussing social signals which are increasingly becoming more relevant. As Google’s ranking criteria now have around 200 entries these seem to be taking more centre stage.
As of 5 years ago there were quite a lot less of them as it was mostly about the quantity of links, the quality, and the keywords that they were linked with etc. Just recently this new social element has become possible to measure so it has taken a big chunk of the ranking algorithm.
I will tell you more about this plus share some tools so you can start to build these social signals for your own website. These are especially important in the first two days after you produce content (People immediately talk about good content they find).
If suddenly your site started getting signals after 2 months of a post being published then Google would find it unnatural.
I will be working to increase the volume and quality of these 2nd tier links. If all you do is build links to your website this won’t necessarily be a positive thing in Google’s eyes. For instance, if you build 1,000 good links to your site but none of them have 2nd tier links Google will see this as artificial.
So, what I am going to do is make sure the link pattern appears more natural to Google while at the same time build more authority within your existing network.
Along the same lines I will be showing you a few different websites and directories where you can get good quality 2nd tier links. I will also show you various tools on how to choose the right ones.
Just to make it clear none of the above will replace good high quality links. However, they will reduce the chances of you getting penalised due to false ‘spam’ positives from any future updates.
We will also be discussing social signals which are increasingly becoming more relevant. As Google’s ranking criteria now have around 200 entries these seem to be taking more centre stage.
As of 5 years ago there were quite a lot less of them as it was mostly about the quantity of links, the quality, and the keywords that they were linked with etc. Just recently this new social element has become possible to measure so it has taken a big chunk of the ranking algorithm.
I will tell you more about this plus share some tools so you can start to build these social signals for your own website. These are especially important in the first two days after you produce content (People immediately talk about good content they find).
If suddenly your site started getting signals after 2 months of a post being published then Google would find it unnatural.
