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    Search Goes Social – March 2012 (Bigger Law Firm Magazine Book 5)

    By Jason Bland

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    Volume 5: Search Goes Social

    Take a look at how Search Plus Your World affects online marketing and search results.

    Feature: Search Goes Social.
    The integration of Google’s search engine and the social Google+ has been revealed as Search Plus Your World (SPYW). The combination of search and social has the potential to create a shortcut for some businesses to skip to the front of the search line.

    Ask an Expert: Podcasting guru, Whitney Hoffman, organizer of several Podcamps

    Law Firm Messaging: Tune In. Turn On. Create Impact
    Marketing through YouTube. People connect with videos in a different way than static forms of a
    firm’s message and YouTube delivers a forum you cannot afford to ignore.

    Virtual Impression: What Color is Your Law Firm?
    Colors speak volumes about your law firm’s personality. Using the right (or wrong) color can help determine whether you turn prospects off or pull clients in.

    Get Social: Find your niche and use it

    How To: Bring readers to your blog

    Taking the Law Into Your Own Handheld: Cut down on paperwork
    Shed heavy trial and transaction briefcases in favor of a tablet and load these promising apps for your law firm.

    Search Engine Optimization Obiter Dicta: Keep in touch to attract valuable leads
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