HOW SEDUCTIVE IS YOUR SALES TECHNIQUE?
Are you getting blown-out and dumped by your prospects?
Is your sales pipeline full of one night stands?
Why do you occasionally get lucky on the first sales date but find the romance fizzles out?
Are you ready to take your customer relationships to the next level of intimacy?
I've witnessed many sales “professionals” make the same mistake. Sales is not about what you want. It is 100% about what your prospect wants.
Women don't give men what they want until they get what they want from their man. Sales is no different. Prospects are only willing to succumb to surrendering their cash when they have trust that they will get the value they want from the relationship. If you have a one track mind and are lusting after their cash, your chances of success are slim.
How are your prospects viewing you? Are you “snog”, “marry” or “avoid”?
Romancing the Sale compares the world of professional selling with dating and shows you how to be seductive and alluring to your customers allowing you win their hearts-and-minds. When customers fall in love with you, you can then build a trusted mutually beneficial relationship and consummate the sale.
Customers want to be seduced and swept off their feet – they don't want to be groped.
SELLING IS DATING FOR BUSINESS
Romancing the Sale is inspired by the mistakes I've made in professional selling. By following the “traditional” sales techniques preached in many books I found my prospects were giving me the cold shoulder and I always struggled to get a second date. Occasionally I'd get lucky but the relationship and the sales would quickly fizzle out. It all felt too transactional. I realised it wasn’t about what I wanted – it was all about my prospect and what they wanted.
Asking someone out on a date is just like cold calling. Too much rejection can leave you feeling worthless and unwilling to make the first move.
- Learn the art of sales seduction to arouse curiosity and intrigue in your prospects.
- Discover the power of emotion in igniting lust, passion and desire for your product/service.
- Learn motivation techniques to keep you confident and immune to set-backs.
- Learn simple-to-understand selling techniques to find out what is going on in your prospect's head and help you find love.
- Discover why closing is like asking for sex. Getting the timing wrong when closing a sale can destroy trust and get you blown-out.
- Understand how to sell to stakeholders so you avoid ending up in bed with your future mother-in-law.
ABOUT THE BOOK
Written in a quick-read and practical way, Romancing the Sale draws an entertaining parallel between relationship based selling and the search for true love. Unearth some hidden romances you never knew you had or cringe at mistakes you never realised you've made.
By drawing on your existing knowledge and experience obtained through dating, Romancing the Sale will help you develop a set of honest & genuine selling skills coupled with a powerful sales mindset for success. Aimed mainly at virgin sales people, who have never been trained in the art of selling, the book will give you a strong sales foundation for building lasting relationships with your customers. It also provides a refreshing new perspective on sales for more experienced sales professionals involved with complex sales, relationship based selling, solutions selling and problem based selling who may have picked up some STDs (Selling Technique Disasters) from their previous sales.
To find out more download the free sample on Kindle or click on "Look Inside" image.
