The fastest way to drop profits is to drop prices. How do you resist Pricing Pressure?
This book will show you how to apply key pricing concepts in optimizing your positioning, using game-changing pricing, raising prices selectively, managing price reductions, using marginal pricing, and aggressive lowest cost pricing.
"Resisting Pricing Pressure in Recession and Recovery" should be essential readng for busy managers at all levels.
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."
This book will show you how to apply key pricing concepts in optimizing your positioning, using game-changing pricing, raising prices selectively, managing price reductions, using marginal pricing, and aggressive lowest cost pricing.
"Resisting Pricing Pressure in Recession and Recovery" should be essential readng for busy managers at all levels.
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."
