Reimagining Advertising, from The Drum, a global media platform and the biggest marketing website in Europe, features today’s ad industry luminaries reimagining seminal ads from the pre-digital age.
It explores how the most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign could work today.
We asked a panel of ten advertising luminaries how they would reimagine seminal ads from the pre-digital age to find out how today’s leading advertising thinkers would reinvent them with all today’s digital tools at their disposal.
At the heart of great advertising has always been a great image. But the rise of digital and now the visual web has meant brands are having to dramatically shift in how they engage consumers.
So what if we could reimagine some of the most classic, seminal ads of all time to find out how today’s leading creative thinkers would reinvent advertising?
The book explores how today’s marketing experts would reimagine some most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign.
The books expert contributors include: Gav Thomson, CMO, Paddy Power; Nicole Yershon, Director, Digital Solutions, Ogilvy & Mather Group; Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide;
Jon Wilkins, Executive Chairman, Karmarama; Ross Sleight, Chief Strategy Officer, Somo; Nicky Bullard, MRM Meteorite, Incoming Chairman & Chief Creative Officer; Dom Burch, Former Senior Director Marketing Innovation and New Revenue Walmart UK (Asda); Milton Elias, Head of Mobile & Tech Futures, OMD UK; Nicolas Roope, Founder and Creative Director, Poke; and Caspar Schlickum, Chief Executive, Xasis EMEA.
It explores how the most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign could work today.
We asked a panel of ten advertising luminaries how they would reimagine seminal ads from the pre-digital age to find out how today’s leading advertising thinkers would reinvent them with all today’s digital tools at their disposal.
At the heart of great advertising has always been a great image. But the rise of digital and now the visual web has meant brands are having to dramatically shift in how they engage consumers.
So what if we could reimagine some of the most classic, seminal ads of all time to find out how today’s leading creative thinkers would reinvent advertising?
The book explores how today’s marketing experts would reimagine some most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign.
The books expert contributors include: Gav Thomson, CMO, Paddy Power; Nicole Yershon, Director, Digital Solutions, Ogilvy & Mather Group; Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide;
Jon Wilkins, Executive Chairman, Karmarama; Ross Sleight, Chief Strategy Officer, Somo; Nicky Bullard, MRM Meteorite, Incoming Chairman & Chief Creative Officer; Dom Burch, Former Senior Director Marketing Innovation and New Revenue Walmart UK (Asda); Milton Elias, Head of Mobile & Tech Futures, OMD UK; Nicolas Roope, Founder and Creative Director, Poke; and Caspar Schlickum, Chief Executive, Xasis EMEA.
