Raise Your Fees!
There are only three real ways to grow a practice (or any business for that matter) and basically they are to:
1: Increase the number of clients or patients you see.
2: Increase the average frequency of visits your clients or patients make or what is otherwise known as the patient visit average.
3: Increase the average fee collected from each client or patient.
This book will cover the last of those... why (and how) you should be raising your fees immediately!
In your chosen niche are you the most expensive practitioner, least expensive or have you chosen to blend in with everyone else and try not to compete?
Hopefully you haven’t chosen the last option because it isn’t the best way for two important reasons:
Firstly, someone will always come along and steal all your "buying on price" patients (you know the ones – those patients that are the most demanding in themselves whilst demanding the cheapest treatment from you!)...
...and secondly those patients who genuinely care about their health and well-being will be going to see the most expensive practitioner expecting the best treatment!
And where does this leave you?
It leaves you with the few patients remaining - those who don’t quite fit either scenario!
Let me make it clear: never, ever compete on price!
If you want different results, you've got to be doing different things – and if you follow the simple strategies laid out in this little book you will be well on your way to getting the results you truly deserve.
I'm going to share with you several simple strategies that not only enable you to establish yourself as an expert in your field but also subsequently allow you to charge more for what you do. Also I'm going to go over a couple of techniques that will show you how you can work out exactly what you should be charging – without losing patients and whilst gaining new ones (and turning them all into raving fans!).
Any practice / any business should use these strategies!
About the Author
William J. Simmons semi-retired in his mid-forties after successfully running his own clinic for over twenty years. During this time he has taught technique and clinic management skills extensively world-wide and the ideas he has gained from these experiences have been distilled into simple, repeatable strategies that are guaranteed to build any practice (or business).
But, this isn’t about him – this is about you!
Have you achieved everything you want? Have you the practice you want? Are you prepared to be bold, be different from your colleagues and grab what is rightfully yours?
It’s not all about the money... it's about achieving the lifestyle you richly deserve – and that’s easier to obtain than you could imagine with no hassle, no stress and no headaches…
